Last spring I sat across from a founder — let’s call him Marcus — who runs a $7M B2B analytics shop serving mid-market healthcare clients. Marcus is sharp. Knows his business cold. Clients renew at 89%. His delivery team is genuinely world-class at the technical work. Every month, he sends his board a four-page update. …

Most founders read a P&L the way they read a bathroom scale. Step on, glance down, feel something, move on. Net profit up? Good month. Net profit down? Bad month. That’s the whole review, and it wastes the single most useful document your bookkeeper hands you. A profit and loss statement — the income statement, …